Born from the story of America’s very first potato chip,
Vandy embraces heritage while standing out in today’s crowded snack aisle.

I created design solutions that balance that nostalgic past with a fresh, modern presence.

Packaging Design
ongoing packaging updates, new flavor
development files

Print Materials
box inserts, sell sheets

Marketing Assets
digital graphics, campaign collateral

Packaging Design

Back of Bag Refresh

  • Balance storytelling with functionality—integrating the provided illustration in a way that felt intentional while keeping nutritional info, brand story and product details easy to follow.

    My Role
    layout design, typography

  • Adobe Illustrator

    • Illustration by: Raf Gralak

    • Brand Design by: Alex Longson

Print Materials

5.5” x 5.5” Packaging Insert

  • Create a square insert that speaks directly to MASA fans and positions Vandy as the natural next step—bold, clear, and built to convert.

    My Role
    insert design, typography, brand consistency

  • Adobe Illustrator

    • Brand Design by: Alex Longson

3.5” x 2” Packaging Insert

  • Design a small-format insert to give new customers 20% off their first Vandy order of $40 or more.

    The goal: keep the brand premium while driving immediate conversions.

    My Role
    insert design

  • Adobe Illustrator & Photoshop

    • Illustration by: Raf Gralak

    • Brand Design by: Alex Longson

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