A clean, crave-worthy chip brand rooted in tradition and wellness, designed to satisfy every craving.

I partner with MASA to elevate their visual identity through intentional packaging design, cohesive print collateral, and digital assets that reflect their bold ingredients and modern nostalgia.

Packaging
ongoing packaging updates, new flavor
development files

Print Materials
sell sheets, box inserts, brochures, clothing tags

Marketing Assets
digital graphics, campaign collateral

Packaging

Back of Bag Refresh

  • Balance storytelling with functionality—integrating the provided illustration in a way that felt intentional while keeping nutritional info, brand story and product details easy to follow.

    My Role
    layout design, typography

  • Adobe Illustrator & Photoshop

    • Illustration by: Raf Gralak

    • Brand Design by: Alex Longson

Print Materials

5.5” x 5.5” Packaging Insert

  • Design a thank-you insert that celebrates MASA customers while staying true to MASA’s branding.

    Cohesive typography and layout connect directly to MASA’s packaging system, creating a seamless, on-brand unboxing experience.

    My Role
    insert design, typography, brand consistency

  • Adobe Illustrator

    • Illustration by: Raf Gralak

    • Brand Design by: Alex Longson

    • Photography by: Adriana Brito

3.5” x 2” Packaging Inserts

  • Design a pair of inserts for MASA—one spotlighting a brand collab, the other driving subscriptions with a discount offer.

    Both pieces extend MASA’s bold, premium feel while creating touchpoints that spark loyalty and repeat purchases.

    My Role
    insert design, typography, brand consistency

  • Adobe Illustrator & Photoshop

    • Illustration by: Raf Gralak

    • Brand Design by: Alex Longson

    • Photography by: Anna Christine (top) & Jasmine Smith (bottom)

Marketing Assets

Digital Graphics

  • Create a series of ads for MASA that spotlight limited supply drops, grocery store availability, and a Bon Appétit feature.

    Each ad leverages strong visuals and clear messaging to capture attention and compel customers to click.

    My Role
    design, brand consistency

  • Figma

    • Brand Design by: Alex Longson

    • Photography by: Anna Christine

Next

Chamberlain Coffee